Privacy Policy | Wristyback

Introduction

This Privacy Policy describes how Wristyback, operating at wristyback.world and located at Hurstwood Rd, London NW11 0AS, United Kingdom, collects, uses, stores, and protects your personal data when you visit our website, purchase pre-sleep relaxation products, enquire about our restful kits, or interact with our evening ritual guides and related services.

We are committed to protecting your privacy and processing your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all applicable data protection legislation. By using our website or purchasing our pre-sleep relaxation products, you acknowledge that you have read and understood this Privacy Policy.

Data Controller

The data controller responsible for your personal data is Wristyback. For any privacy-related enquiries, you may contact us at Hurstwood Rd, London NW11 0AS, United Kingdom, by phone at +447956663151, or via the contact form on our website. Our designated contact for data protection matters can be reached using the email address displayed on our contact page.

Personal Data We Collect

We may collect and process the following categories of personal data depending on how you interact with Wristyback and our pre-sleep relaxation products:

Identity data including your full name and title when you place an order or submit an enquiry about our restful kits.
Contact data including your email address, telephone number, and delivery address for physical product orders such as the Lavender Sleep Ritual Kit or Evening Breathwork Guide.
Transaction data including details about products you have purchased, order history, payment confirmation references, and delivery status for pre-sleep relaxation products.
Technical data including your IP address, browser type and version, time zone setting, browser plug-in types, operating system, device identifiers, and other technology on the devices you use to access wristyback.world.
Usage data including information about how you use our website, which pages you visit, time spent on pages, navigation paths, and interaction with our evening rituals content.
Communication data including the content of messages you send us through our contact form, email correspondence, and records of enquiries about our pre-sleep relaxation practices.
Marketing and preferences data including your preferences in receiving marketing communications about new restful kits, evening ritual updates, and pre-sleep relaxation content from Wristyback.

How We Collect Your Data

We collect personal data through direct interactions when you fill in forms on our website, purchase products, subscribe to updates, or contact us regarding pre-sleep relaxation practices. We also collect data automatically through cookies and similar technologies as described in our Cookies Policy. Additionally, we may receive data from third-party service providers including payment processors, delivery couriers, and analytics platforms that support our operations.

Purposes and Legal Bases for Processing

We process your personal data for the following purposes and on the following legal bases under UK GDPR:

To fulfil orders for pre-sleep relaxation products including the Evening Breathwork Guide, Lavender Sleep Ritual Kit, and Guided Wind-Down Audio Collection, based on performance of a contract.
To respond to your enquiries about evening rituals, restful kits, and pre-sleep relaxation practices, based on legitimate interests in providing customer support.
To process payments and prevent fraudulent transactions, based on performance of a contract and legitimate interests in protecting our business.
To deliver products to your specified address within the United Kingdom, based on performance of a contract.
To send you service-related communications such as order confirmations and delivery updates, based on performance of a contract.
To improve our website, products, and pre-sleep relaxation content through analytics, based on legitimate interests in developing our services.
To send marketing communications about new restful kits and evening ritual guides where you have given explicit consent.
To comply with legal obligations including tax, accounting, and consumer protection requirements under UK law.

Data Sharing and Third Parties

We may share your personal data with trusted third parties who assist us in operating our business and delivering pre-sleep relaxation products. These include payment processing providers, courier and delivery services for physical restful kits, email communication platforms, website hosting providers, and analytics services. All third parties are required to process your data securely and only for the purposes we specify. We do not sell your personal data to third parties.

Where data is transferred outside the United Kingdom, we ensure appropriate safeguards are in place such as Standard Contractual Clauses approved by the Information Commissioner's Office or adequacy decisions recognising equivalent data protection standards.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Order and transaction records for pre-sleep relaxation products are retained for seven years to comply with UK tax and accounting requirements. Contact form submissions and enquiry records are retained for three years unless a longer period is required for ongoing correspondence. Marketing consent records are retained until you withdraw consent. Technical and usage data collected through cookies is retained according to the periods specified in our Cookies Policy.

Your Rights

Under UK data protection law, you have the following rights regarding your personal data held by Wristyback:

The right to access your personal data and receive a copy of the information we hold about you.
The right to rectification of inaccurate or incomplete personal data.
The right to erasure of your personal data in certain circumstances, subject to legal retention requirements.
The right to restrict processing of your personal data in specific situations.
The right to data portability, allowing you to receive your data in a structured, commonly used format.
The right to object to processing based on legitimate interests, including profiling for direct marketing purposes.
The right to withdraw consent at any time where processing is based on consent, without affecting the lawfulness of prior processing.
The right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data protection rights have been violated.

To exercise any of these rights, please contact us using the details provided in this Privacy Policy. We will respond to your request within one month, which may be extended by two additional months for complex requests.

Data Security

Wristyback implements appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encrypted data transmission via HTTPS, secure server infrastructure, access controls limiting data access to authorised personnel, and regular review of our security practices. While we strive to protect your personal data, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Children's Privacy

Our pre-sleep relaxation products and website content at wristyback.world are intended for adults aged eighteen and over. We do not knowingly collect personal data from individuals under eighteen years of age. If we become aware that we have collected data from a minor, we will take steps to delete that information promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our pre-sleep relaxation products, services, or legal requirements. Any changes will be posted on this page with an updated revision date. We encourage you to review this Privacy Policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or how Wristyback handles your personal data, please contact us at Hurstwood Rd, London NW11 0AS, United Kingdom, call +447956663151, or use the contact form at wristyback.world.